Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The TikTok Thrifters Opening Physical Stores

Sellers who made a name for themselves online with ’90s and ’00s vintage see retail as a way to stand out in an increasingly crowded market.
Rogue, a vintage store in New York City, owned and operated by TikToker Emma Rogue.
Rogue, a vintage store in New York City, owned and operated by TikToker Emma Rogue. (Camila Palacios)

A generation that spent their teenage years flipping sneakers on eBay and creating thrifting content for TikTok is making the jump into the real world.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

The Hottest Block in New York Retail

Orchard Street in the city’s Lower East Side, home to a row of era-defining stores two decades ago, is once again playing host to the young retailers, creatives and shoppers who are shaping fashion.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON