Agenda-setting intelligence, analysis and advice for the global fashion community.
Since Donald Trump announced his sweeping tariffs last month, Stockholm-based label Lisa Yang has been moving quickly to incorporate its business in the US.
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As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.
Sustainability correspondent Sarah Kent and luxury correspondent Simone Stern Carbone discuss the wide-reaching implications of Donald Trump’s historic tariffs on fashion, from consumer behaviour to global supply chains.
Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
