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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Style That Finally Dethroned Skinny Jeans

The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
Wider-leg styles, driven by TikTok trends and the consumer preference for comfort, have unseated skinny jeans as new best-sellers in denim. From left, styles by Gap, PacSun, Abercrombie & Fitch and Uniqlo.
Wider-leg styles, driven by TikTok trends and a consumer preference for comfort, have unseated skinny jeans as new best-sellers in denim. From left, styles by Gap, PacSun, Abercrombie & Fitch and Uniqlo. (Courtesy)

The skinny jean’s reign is officially over.

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Further Reading

Why Skinny Jeans Will Never Die

After over ten years where tight fits dominated denim, consumers are embracing straight and wide-leg styles. But unlike other fading trends, retailers are unlikely to abandon the skinny jean.

Why the Basic Bitch Ruled This Decade

As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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