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Agenda-setting intelligence, analysis and advice for the global fashion community.

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
SoF 2025 vignette's lead
Aritzia CEO Jennifer Wong breaks down the brand's approach to creating memorable in-store experiences. (Aritzia)

Well before the explosion of quiet luxury and #Corpcore on TikTok, Aritzia was an obscure Canadian retailer specialising in easy-to-style trousers and blazers for those in the know.

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Further Reading

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

How Retailers Are Investing in Their Sales Associates

Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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