Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
Stefan Larsson. A Tommy Hilfiger storefront.
Stefan Larsson. A Tommy Hilfiger storefront. (PVH | Getty Images.)

This article first appeared in

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON