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The Role of Retail in Brand Building Today

As consumers re-engage with physical retail globally, BoF hosted a thought-leadership panel to discuss best-in-class strategies for SMEs innovating their retail ecosystems to drive performance and build their brand, from consumer behaviour insights and events strategies to technological integration and omnichannel engagement.
BoF and event attendees at The Whiteley in London.
BoF and The Whiteley's The Role of Retail in Brand Building Today panel discussion at The Whiteley in London. (Lara Arnott)
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Globally, retail footfall is bouncing back following the turbulence of the pandemic and its lockdowns. However, the character of physical retail is decidedly not set to return to its pre-pandemic form, as consumer desire for discovery, experiences and connection, as well as the increasing interaction of digital and physical offerings, fundamentally shifts what a store is for in the future.

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