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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Return of Rental

Covid-19 crushed the market for fashion rentals, but platforms are betting that pent-up demand for social events and sustainability will boost post-pandemic business.
Hurr pop-up in Selfridges. Courtesy.
Hurr pop-up in Selfridges. Courtesy.

Within hours of the UK government’s announcement that lockdown restrictions would lift on June 21, Hurr, a London-based apparel rental company saw its website traffic surge — and it hasn’t stopped since.

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