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Agenda-setting intelligence, analysis and advice for the global fashion community.

Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings

The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.
The RealReal store in Soho, New York
The RealReal store in Soho, New York. (Shutterstock)

Sage Pierce used to be an avid shopper on The RealReal. Then she tried selling on the secondhand platform.

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Further Reading

Inside The RealReal’s Big Reset

The luxury resale platform’s CEO John Korryl spoke with BoF exclusively about new revenue streams, consignment updates and other ways of reaching profitability after a decade of losses.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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