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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Pros and Cons of Crowdfunding

In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.
crowdfunding, kickstarter, crowdcube, investment, womenswear. luxury
British womenswear brand The Fold raised over £1.6 million ($2 million) in a recent crowdfunding round to assist the company's international growth plans. (The Fold)

For her latest funding round, Polly McMaster took her pitch to the people.

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Further Reading

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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