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The Post-Pandemic Bridal Opportunity

After a year of postponements and cancellations, expect a wedding boom this summer. Brands are updating their strategies to cater to brides buying multiple dresses and shopping online.
The latest collection from bridal brand Danielle Frankel.
The latest collection from bridal brand Danielle Frankel. Danielle Frankel.

Fallon Carter, a Brooklyn-based wedding planner, has never been busier. After a year of postponements and cancellations, wedding season is back and Carter’s bookings have quadrupled.

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