Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Plus-Size Company That Became a Billion-Dollar Brand

Torrid, a 20-year-old brand that IPO’d Thursday, has benefitted as body positivity has entered the fashion mainstream.
Plus size retailer Torrid went public on the New York Stock Exchange Thursday morning.
Plus-size retailer Torrid went public on the New York Stock Exchange Thursday morning. Torrid

The body positivity movement has hit the mainstream, with brands from Anthropologie and American Eagle to Athleta and Nike launching extended sizing in the last three years alone. One brand has them beat by nearly two decades. Today, its private equity backers are cashing in.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON