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The Next Generation of Luggage Start-Ups

While Away won over millennials with its hard-shell suitcase, newcomers in the category are enticing Gen-Z with colourful alternatives as tourism comes booming back.
Girl with blue bags and bubbles against black backdrop.
Baboon To The Moon is among a new cohort of luggage startups reaching young consumers with colourful products and a presence on TikTok. (Baboon To The Moon)

This fall, Maya Thakrar, a 24-year-old recent graduate, booked a last-minute trip to Greece. Along with researching must-see sights and finding an Airbnb with the best view, she’s hunting for a new piece of luggage too.

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Further Reading

Away Luggage Prepares for Recovery

The company is looking for a comeback after revenue declined by 50 percent to roughly $135 million in 2020, according to The Information. New chief

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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