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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.
Inside Reformation's Austin store.
Inside Reformation's Austin store. (Reformation)

When vaccines rolled out more than a year ago, many were optimistic that the

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Further Reading

The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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