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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Era of Big Price Hikes Is Over, Giving Comfort to the Fed

Businesses are responding to customer fatigue with price increases by shifting focus to more affordable products, reflecting a broader trend that may help curb inflation and support continued Federal Reserve interest rate cuts.
John Lewis store on Oxford Street. Getty.
Across the US, businesses are reporting a growing constraint on their ability to increase prices. (Richard Baker)

Hobby Works President Michael Brey knows his customers are fed up with price increases, so he’s stocking up on less costly products he thinks people will actually go for. At his stores in Rockville and Laurel, Maryland, the pandemic-era days of passing on price hikes for items like train sets, remote-controlled cars and drones are over.

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Further Reading

What the Fed’s Big Rate Cut Means for Fashion

The US Federal Reserve’s first interest rate cut since the pandemic will make borrowing cheaper. Ideally, it will ease pressure on some brands and retailers, encourage investment and drive more spending from shoppers.

Why Fashion Can’t Escape the Discount Cycle

Last year, American retailers seemed to have broken their habit of relying on deep promotions, thanks to limited inventory and pent-up demand. These beneficial circumstances, experts say, may be disappearing in 2022.

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