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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Company That Resurrected Juicy Couture Has Big Plans for Hervé Léger

Reviving a broken brand is no easy task. But by prioritising creative campaigns and streamlining business operations, Authentic Brands Group has done it again and again since its inception in 2010.
Sketches for the Herve Leger relaunch by designer Christian Juul Niesen | Source: Courtesy
By
  • Cathaleen Chen,
  • Chantal Fernandez

NEW YORK, United States

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