Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Brooklyn Circus Moves Beyond Brooklyn

Buoyed by recent collaborations with classic American brands, the cult menswear label is finding new audiences and setting sail outside of its home turf.

Ouigi Theodore poses for a Gap campaign — The Brooklyn Circus, long a menswear staple for preppy Americana with an urban twist, has its sights set on Manhattan. (John Midgley)

By

Malique Morris

07 March 2023

After 17 years as a touchstone for preppy menswear rooted in Black culture, The Brooklyn Circus is expanding its cultural footprint, thanks to a capsule collection with Gap that was released in January, and a soon-to-come second retail location.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

About the author

Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

In This Article

Topics

Retail

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail

Analysis and advice from the front lines of the retail transformation.

Why Revolve Can’t Stop Talking About AI

Why Revolve Can’t Stop Talking About AI

The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.

Tariff Refund Lawsuits Surge Amid Uncertainty About US Plans

Tariff Refund Lawsuits Surge Amid Uncertainty About US Plans

The number of companies suing for tariff refunds has spiked recently, with the latest group including companies such as Prada and Adidas, in a sign importers aren’t confident in the plan to create a claims process.

Zara Taps John Galliano to Design Seasonal Collections

Zara Taps John Galliano to Design Seasonal Collections

The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.

Can Lake Translate Success in Sleepwear Outside the Bedroom?

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Why Adidas Is Suing a Sneaker Leaker

The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.

Why Revolve Can’t Stop Talking About AI

The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.

Glossier Appoints New CMO

Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .