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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Big Business of White Sneakers

Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?
Axel Arigato's signature Clean 90 sneaker | Source: Courtesy
By
  • Tamison O'Connor

LONDON, United Kingdom

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