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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Best of BoF 2025: What People Bought in 2025

From over-the-top accessories to slimmed-down shoes, consumers’ 2025 purchasing habits were driven by a desire for individuality.
Novelty is trending in fine jewellery.
(BoF Team)

In fashion, 2025 was a year of upheaval — tariffs, rising prices, creative changes, currency fluctuations and dimming consumer sentiment. But through it all, people still shopped.

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