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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration

Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.
Aimé Leon Dore's take on The North Face's recognisable Nuptse puffer jacket exchange's the jacket's nylon body for Casentino wool.
Aimé Leon Dore's take on The North Face's recognisable Nuptse puffer jacket exchange's the jacket's nylon body for Casentino wool. (Aimé Leon Dore)

Maybe the most surprising thing about The North Face’s new collaboration with New York-based menswear label Aimé Leon Dore is that it took this long to happen.

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Further Reading

How the Streetwear Customer Is Evolving

Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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