Agenda-setting intelligence, analysis and advice for the global fashion community.
Across most of the fashion industry, the reaction to the Trump administration’s tariffs has ranged from nervous handwringing to full-on panic. But for off-price retailers, the tariffs are proving very good for business.
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From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.
Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.
Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
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Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
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