Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Cult Swim Brand Hunza G Goes for Growth

Following a management buyout, creative director Georgiana Huddart and new CEO Krishna Nikhil lay out their plans to double the crinkly one-size-fits-all British swimwear label’s annual sales to £60 million over the next two years.
A portrait of Hunza G CEO Krishna Nikhil and creative director Georgiana Huddart standing in the brand's London office.
Hunza G CEO Krishna Nikhil and creative director Georgiana Huddart are aiming to double the swimwear brand's sales in the next two years. (James D Kelly)

LONDON

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How to Make a Splash in a Crowded Pool of Swimwear Brands

With no clear market leader, dozens, if not hundreds, of brands are crowding into the category, from venture capital-funded start-ups like Summersalt and Andie to global fast-fashion players like Asos and Boohoo. Here's how to stand out.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON