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Can Stitch Fix Revive Its Subscription Box Model?

Under chief executive Matt Baer, the company has placed an emphasis on personalisation and purchase flexibility. The strategy appears to be working; Stitch Fix posted revenue growth for the first time Tuesday after 12 consecutive quarters of topline contraction.
Stitch Fix boxes, subscription boxes.
Stitch Fix is projected to return to revenue growth in fiscal 2026. (Stitch Fix)

For the first time in three years, Stitch Fix is growing again — just barely.

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Further Reading

Will Brands Ever Get Product Recommendations Right?

The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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