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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Are Sports Brands Marketing Without Sports?

Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
Air Jordan shoes on a basketball court in December | Source: Will Newton/Getty Images
By
  • Chantal Fernandez

NEW YORK, United

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