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Exclusive: Skims’ Plan for Global Domination

Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’
Rendering of Skims' Chicago flagship store.
This year, Skims is on track to open 16 new locations in the US, including a flagship in Chicago (rendered here), bringing its total domestic footprint to 22 stores. (Rafael de Cárdenas, Ltd)

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Further Reading

Skims Opens First NYC Flagship

The shapewear brand, co-founded by Kim Kardashian and Jens Grede, unveiled its first New York City flagship on 5th Avenue.

Skims Named Underwear Partner of the NBA

The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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