Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Shein’s Pre-IPO Charm Offensive Hits Roadblocks in Europe

With industrial policy a key issue in the EU election, apparel manufacturers, retailers and e-commerce companies are trying to put cheap clothes from China on the agenda.
Shein and Forever 21-owner SPARC Group have formed a partnership.
Most of the products Shein sells are made in southern China but the company has been building a supplier base in Brazil and in Turkey. (Shutterstock)

As online fast-fashion retailer Shein ramps up its pre-IPO charm offensive in Britain, pushback is growing too from Europe’s retail industry and lawmakers.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON