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Shein Joins Fast Fashion’s Push Into Resale

Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.
Shein haul.
Shein is launching resale, in part to combat criticism of its contribution to the large amount of waste generated by fashion. (Instagram @sheinofficial)

Shein’s newest drop isn’t new at all.

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Further Reading

Is Resale Fuelling Overconsumption?

Ultra-fast fashion e-tailer PrettyLittleThing is the latest brand to launch a secondhand marketplace, playing into a debate over whether resale is becoming a smokescreen for even more and faster consumption.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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