Agenda-setting intelligence, analysis and advice for the global fashion community.
Designer Shayne Oliver has stepped away from design duties at Hood By Air, the influential New York brand he founded in 2006, though he remains a shareholder in the label.
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Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.
Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.
Shayne Oliver’s Hood by Air has unleashed one of the most compelling new looks in fashion. But the aesthetic — not Oliver’s alone — is the result of an alliance of image-savvy collaborators.
With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.
Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
