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Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.
Revolve is opening a permanent store in Los Angeles.
Revolve is opening a permanent store in Los Angeles. (Courtesy)

Revolve’s presence has long been felt in Los Angeles, but until today it’s been more about soft power: glitzy parties, Coachella domination and serving as the go-to purveyor of the influencer (and wannabe influencer) uniform.

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Further Reading

Revolve Makes a Case for Free Returns

The e-commerce retailer recorded the first drop in its return rate in more than three years, and unlike many of its peers, has held fast to its policy of free shipping for online returns.

Why Revolve Is Embracing Brick-and-Mortar

Facing declining sales and tumbling shares, Revolve Group Inc. is opening its first permanent store in Aspen after a successful pop-up, signalling a shift from its influencer-driven online model to meet growing consumer demand for in-person shopping.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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