Agenda-setting intelligence, analysis and advice for the global fashion community.

Revolve Makes a Case for Free Returns

The e-commerce retailer recorded the first drop in its return rate in more than three years, and unlike many of its peers, has held fast to its policy of free shipping for online returns.

A laptop screen showing the Revolve e-commerce website — Revolve has managed to reduce its rate of returns while still offering free shipping both ways. (Shutterstock)

Marc Bain

13 August 2024

BoF PROFESSIONAL

Revolve may be one of the few holdouts in the e-commerce landscape still offering free shipping both ways, but its generous policy seems to be working: Last week, the e-tailer said its return rate dropped for the first time in three years in the latest quarter.

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About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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