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Everyone Is Launching Rental Services. Is There Enough Demand?

A decade after Rent the Runway launched its clothing rental platform, the concept is hitting the mainstream, with retailers from Ann Taylor to Urban Outfitters piling in. But will enough consumers fully embrace the concept to justify so many competing services?
Nuuly campaign imagery | Source: courtesy
By
  • Cathaleen Chen

NEW YORK, United States — 

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