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Reformation Launches First Full Jewellery Line

The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
Reformation jewelry
Reformation's debut jewellery line is priced between $98 and $348; the pieces are made of sterling silver, gold-plated brass and vintage gemstones all sourced from commercial waste, according to the company. (Coliena Rentmeester)

After launching shoes, handbags and swimwear in recent years,

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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