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Pinterest to Acquire The Yes

Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
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Pinterest will acquire The Yes in the second quarter of 2022, should the deal go through. (Shutterstock)
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Pinterest, the tech company best known as an inspiration and discovery platform, will purchase The Yes, an AI-powered shopping platform that enables users to shop a personalised feed based on the user’s input on brand, style and size. Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom. Terms of the deal were not disclosed, though it is expected to close in the second quarter of this year.

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