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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Pickle Make Fashion Rental Work?

The peer-to-peer rental service sidesteps some problems that have plagued Rent the Runway. But it’s not without its own complications (just ask Pickle power users’ dry cleaners).
The Pickle app
The Pickle app's interface. (Pickle)

By day, Ari Merkle has a job in medical sales. But much of her free time is spent on the peer-to-peer fashion rental platform Pickle, where she has about 100 items listed.

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