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Paris’ Printemps Knows What’s Missing From American Retail

The French department store chain will open its debut US outpost in Manhattan’s Financial District this month, focusing on food and beverage offerings as much as clothes. ‘We want people to hang out and be lost a little here,’ CEO Jean-Marc Bellaiche said. Will it be enough to survive New York’s competitive multi-brand landscape?
Inside Printemps' New York store
Printemps New York was conceived the pied-à-terre to its Paris flagship, the main house. At just a fraction of its size — Printemps Paris spans 485,000 square feet to New York’s 54,500 — the new store is designed with a winding layout with separate 10 areas. (Printemps)

American department stores have tried everything to draw shoppers into their stores again: smaller locations, bigger locations, going upscale, going mass, seasonal pop-ups, exclusive collaborations, even

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Further Reading

Can Department Stores Save Themselves? | The Debrief

BoF Senior Correspondent Sheena Butler-Young and Retail Editor Cathleen Chen discuss the ongoing struggle of American department stores to remain relevant and what lessons they might learn from their European counterparts.

Bloomingdale’s CEO on the Future of American Department Stores

To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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