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Pamela Love has bought back her namesake jewellery brand from RedLuxury Group, the designer told
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The buyer, whose portfolio includes Zadig & Voltaire and Ginette NY, has plans to grow Pamela Love with expanded digital marketing and stores in New York and Los Angeles.
Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.
In response to heightened consumer desire for jewels that sparkle, small fine jewellery brands are finding success leaning into higher price points and more bespoke services catering to high-spending clientele.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
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