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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Retailer That Finally Got Rental Right

Urban Outfitters has spent over $100 million building Nuuly, a competitor to Rent the Runway that stocks more casual clothing. Four years in, the service is growing fast, and its owner says it will soon be profitable.
Inside Nuuly's warehouse in Pennsylvania.
Urban Outfitters Inc. has spent at least $100 million on Nuuly, including building two distribution centres and dry cleaning facilities. (Nuuly)

Becky Stern used to be a Rent the Runway fanatic.

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Further Reading

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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