Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Mun-il Han, CEO of K-fashion e-tailer Musinsa, explains how K-culture is helping put South Korean brands on the map.
Mun-il Han, CEO of K-fashion e-tailer Musinsa, explains how K-culture is helping to put South Korean brands on the map. (Musinsa)

Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

About the author
Janet Kersnar
Janet Kersnar

Janet Kersnar is Executive Editor at The Business of Fashion. She is based in London and oversees long-form content, including Case Studies and Reports.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON