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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Recession-Proof Independent Retail

Even in a tough economy, small stores can remain competitive by scaling their private labels, testing new retail concepts and offering brands consumers can’t find on Farfetch or in Selfridges.
stores, retail, recession, store closure, wood wood, copenhagen, london
Danish multibrand retailer Wood Wood is set to have doubled its revenue between 2020 and 2023, after trialing new store concepts, branching out into lifestyle products and scaling its private label.

Wood Wood is defying the odds.

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Further Reading

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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