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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Frasers Group Shuttered Matchesfashion

In the latest blow to the luxury e-commerce sector, the embattled Matches is closing down just over two months after being acquired by Frasers Group as relationships with brands have reportedly soured.
MatchesFashion's homepage.
MatchesFashion's homepage. (Matchesfashion.com)

Frasers Group is putting Matchesfashion into administration, just over two months after the retail giant acquired the struggling luxury e-tailer for £52 million ($66.6 million),

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Further Reading

Can a New CEO ‘Transform’ Matchesfashion?

The British luxury e-tailer reported another year of widening losses in 2021. But new chief Nick Beighton is focused on the future, looking to attract young customers and revamp the site’s user experience.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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