Agenda-setting intelligence, analysis and advice for the global fashion community.

Maria Borromeo Launches Gender Neutral Brand

ClHu is the former Thakoon chief executive’s bid to capture Gen-Z and stir change in patterns of fashion consumption.

Looks from ClHu's debut collection. (Ben Grieme)

Joan Kennedy

07 March 2022

Growing up, Maria Borromeo’s daughter couldn’t find clothes that made her feel comfortable in her own skin. She was female but presented masculine and pushed back strongly against gender norms. Buying clothes was frustrating, even “shame-inducing” — boys’ clothes weren’t cut for her body and girls’ clothes were too feminine.

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About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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