Agenda-setting intelligence, analysis and advice for the global fashion community.
Mango is much more of an online brand than it was before the pandemic. Digital sales made up 42 percent of €2.2 billion ($2.5 billion) in total sales last year, nearly double the pre-Covid figure.
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Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.
As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.
Retailers are opening new locations at their fastest pace in years as shoppers visit stores again in numbers rivaling 2019 levels.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
