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Making Sense of This Year’s Black Friday Sales

Consumers began shopping for gifts earlier than usual this year, leading to a lacklustre Thanksgiving weekend — but likely stronger holiday spending overall.
Shoppers at the Galleria mall in Houston, Texas on Nov. 26. Getty.
Shoppers at the Galleria mall in Houston, Texas on Nov. 26. (Getty)

When retailers raised the possibility that supply chain snarls could lead to empty shelves over the holidays, shoppers listened.

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