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Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.
Danielle Bernstein wearing her apparel collection with Macy's | Source: Courtesy
By
  • Rachel Strugatz

NEW YORK, United States —

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