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When Savette launched in 2021 with a small top handle bag it called the Symmetry 19, its cost — $1,750 — put it in the same realm as similarly sized offerings from the likes of Gucci and Celine.
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Luxury handbags are not only fashion statements – they can be vital to a brand’s identity, bottom line, and ongoing appeal to aspirational consumers. Senior correspondent Sheena Butler-Young and luxury correspondent Simone Stern-Carbone discuss the power of an iconic handbag.
From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
