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Kanye West Moves to End His Deal With Gap

If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
A billboard of a figure dressed in all black with his face covered in a black mask sits poised above the Gap logo at its Times Square store.
Yeezy Gap Engineered by Balenciaga at Times Square in New York. (Gap)

Lawyers for Ye (formerly Kanye West) have sent a letter to Gap saying West is ending his partnership with the apparel chain, the

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Further Reading

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.

Yeezy Gives Gap Its First Hit With Hypebeasts

Yeezy x Gap hoodies have quickly become the most traded streetwear items on StockX and are fetching premiums like those seen on Yeezy sneakers. But whether Yeezy can boost Gap overall is another question.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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