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Julie Bornstein Unveils the ‘ChatGPT of Shopping’ at BoF VOICES 2024

In the first public demonstration of her new AI shopping platform, Daydream, the fashion e-commerce veteran outlined her vision of how generative AI will transform product search and discovery.
Julie Bornstein Unveils the ‘ChatGPT of Shopping’ at BoF VOICES 2024.
Julie Bornstein Unveils the ‘ChatGPT of Shopping’ at BoF VOICES 2024. (Getty Images for Business of )

Just a decade ago, retailers saw the endless aisle of e-commerce as an untapped goldmine. While stores could only stock so much product, online the possibility was infinite.

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