Agenda-setting intelligence, analysis and advice for the global fashion community.
At the end of August, the Los Angeles-based brand, which
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The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
There’s long been an allure attached to the Golden State, but it’s hit a new cultural resonance in the wake of the pandemic. A cohort of brands that put the Californian lifestyle at their centre are seeing a wave of interest, and growth.
Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion's environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF's Global Markets and UK coverage.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
