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Jenni Kayne Wants to Be the Californian Ralph Lauren

The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
Jenni Kayne offers apparel, homewares and now, beauty, a business it has large ambitions for.
Jenni Kayne offers apparel, homewares and now, beauty, a business it has large ambitions for. (Courtesy Jenni Kayne)

Ask fashion founders about their aspirations, and one phrase will come up over and over: lifestyle brand.

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