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Agenda-setting intelligence, analysis and advice for the global fashion community.

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.
Man in red jacket stands on a dock, looking down to a golden retriever with a sweater tied around its body.
J.Crew's first collection under creative director Brendon Babenzien is drivenly largely by classic American style. (J.Crew)

Fashion critics and financial analysts agree:

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Further Reading

J.Crew Must Die to Live

The struggling specialty retailer is close to being a lost cause. Here's what should be done to try to save it.

Inside J.Crew’s New Look

The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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