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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
Dimepiece arm stack full of luxury watches.
Some industry observers believe watches will see renewed interest from consumers fed up with soaring prices for handbags, designer logos and other “soft” luxury goods. Others are turning to traditional timepieces after growing disenchanted with high-tech offerings. (Brynn Wallner)

Luxury watch enthusiasts are hoping that a two-year stretch of plunging prices and sagging demand is nearing an end.

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Further Reading

Has the Luxury Watch Market Peaked?

An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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